Every website owner wants better Conversion rates for his website. Conversion doesn’t always mean to sell some product; rather it can be something that you wish your visitors to do. If they do, means conversion happened.
For example, I count 20 newsletter sign-ups in a month as a conversion. Someone may count one conversion if a visitor visits his landing page.
So you can see, the conversion is just something that you want your visitors to do, and if they do, conversion happens, if they don’t, conversion doesn’t happen.
Today’s topic is about how you can increase a website’s conversion rate with better web design.
To increase the conversion rates with web design you need to design the website in a way that User Experience is quite good.
How to improve User Experience with a web design for better conversion rates?
1. Make everything simple, neat, clean and clear on your website
People prefer simple, clean and elegant websites rather than cluttered and complex websites. Therefore being a web designer, it’s your foremost job to arrange everything on the website in a way that it looks clean and clear.
When it comes to making a clean site, the very first thing you need to work with its typography and graphics because these two are the prominent parts. You may read my typography guide to get a better idea as to which kind of fonts you should use for headings, and body content.
If you fail to set the best typography, then it can be hard to give a neater look to the site, so be careful and work on this with full concentration.
When it comes to graphics, use of proper colors and base images in HD quality are needed. Get the graphics work done from some expert graphic designer if you are not comfortable with it because only an experienced person can design professional looking graphics.
Don’t add unnecessary stuff to the website to keep it looks neat. Most importantly have a responsive design so that user experience will be better on all the devices whether phone, tablet or computers.
2. Optimize the Navigation bar of the website
Navigation bar which is commonly known as Menu bar is the most important design element of a website as it guides the visitors to navigate through internal pages.
The Navigation bar must have the answer to every question of the visitors. Make sure every important page is reachable from the navigation bar. If the visitors get everything what they want, and don’t find any difficulty finding their way around the website, they will stay on the site for longer because their experience on the site is good. And it will lead to better conversion.
It’s a good practice to have two navigation bars on the site; one at the top and other at the bottom so that users should not go up and down to find their way.
A better-optimized navigation bar can improve the user experience to a greater extent. Better user experience means better conversion.
3. Make the visitors trust the website
Trust is very important, and if you trust a website then only you will stay on that.
Suppose I have to buy web hosting for my upcoming website. Then I must go to every popular web hosting sites, and check their rates, services, testimonials, and read reviews about them. Once I get satisfied and have some trust on one of them, then I would buy from that.
How to make visitors trust your site?
- Personalize your website by adding the photos of you and your team in the about section or team section, also write about the website and about the founders. When you show your faces and other details, it builds up trust naturally.
- Add testimonials on the homepage in a way that it is easily visible to the visitors.
- If your website has been reviewed by some bloggers on their blog, then you should display the review links on your site, so that when a visitor comes to your site, he can go through the reviews.
4. Get Rid of Irritating elements
I would define the irritating elements as the elements that prevent the visitors from completing the task what you want them to do. So, if there are more of such elements, then it can kill conversions.
For example, you want visitors to sign up to the website, and you give them a very long form to complete the registration which doesn’t seem to be easy and quick. Thus, most of the visitors will leave the registration in half way, and go back. Which means poor user experience, and that will lead to no conversions at all. So, make things easier for the visitors so that they will complete the task at their ease.
5. Make use of Directional cues to point to your call to action
Directional cues greatly help to divert the visitors’ attention to the point to call to action, and that leads to increased conversion rates. Look at the below image in which in the first instance, girl is looking at the front, but not at the product, and in the other instance, she is looking at the product which somehow draws viewers attention towards the product.
Also, look at the results on the right side. In the first one, only 6% of the users looked at the product, but in the second one 84% looked on the product.
Just a little change in the image made a huge difference and increased the conversion of more than 75%.
This is the reason you see arrows or hands pointing to the CTA on many websites because it works!
Therefore, create graphics in a way that they draw the visitors’ attention where you want.
User experience is directly proportional to conversion rate. If the user experience is good on your website, the conversion rate will increase for sure. Thus, you need to make sure that you design the website that offers good user experience. I hope the above-listed ways can help you to some extent.
Featured image credit: webhostingsecretrevealed.net