responsive web design

What is Responsive Web Design and why it is so important?

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The Internet has gained so much of popularity in the last 10 years. Trillions of websites have been developed and thousands are being developed every day. Looking at the stats you may clearly get an idea that how much competition there is in the world of Internet.

To make your website stand out, you need to do something different in terms of design, in terms of functionality and even in terms of offerings & discounts. Among all, the first thing that grabs the attention of audiences is the design of a website.  You may hire a professional web designer or get readymade templates from some genuine marketplaces.

In recent years, as the usage of mobile, tablet and other small devices have been increased, making the websites mobile compatible has become essential.

There are 2 ways you may have a mobile compatible website:

  • Develop a different mobile website.
  • Develop a responsive website.

Looking at the trend, creating a separate mobile site is an old thing, and business owners are more interested in having a responsive website. Let’s dig deeper into the topic of responsive web design.

What is Responsive Web Design?

Responsive Web Design is a type of web design in which a website is designed in a way that it adjusts itself as per the device and browser size. It is something like water, when you put water into a glass, it takes the shape of that glass and if you put into a big vessel it takes that vessel’s shape.

In short, a responsive website adapts itself as per the device’s size which saves you from developing a separate mobile site.

Why it is important to have a responsive Web Design?

If you have a business website, you must want it to rank well in Google SERPs (Search Engine Result Pages) because if you don’t rank, you won’t get much of business. Also, nowadays most of the people surf the web using their smartphones or tablets, thus it is also important for you to have a mobile responsive website as the website don’t break on even on these devices. Google also gives more priority to a mobile friendly website in its Mobile Search. It adds a stamp as Mobile-Friendly to the sites which are mobile friendly in Mobile Search.

Let me clarify one thing that Google Desktop search and Google Mobile search are different.

Suppose you have a non-responsive website that ranks on first page of Google Desktop search but if you check for mobile search, you might find your website is not ranking well because Google has started giving preference to those websites in Google mobile search which are mobile Compatible. You may read about Google’s mobile friendly update by clicking here which was happened on 21st April 2015, according to which it gives preference to websites having responsive web design in mobile search though it doesn’t affect the site’s ranking in Google desktop search.

Check your website using Google’s tool whether it is mobile friendly or not. If it’s not, then start working over it.

Frameworks to create responsive web design

Before I talk about the Frameworks to create responsive web design I would like to tell you what actually a framework is?

As we are talking about web design, I would like to define the word Framework in terms of web design only.

A Framework is a prebuilt package which consists of the structure of files and folders of codes (CSS, JS, HTML, etc). It gives an ease to get started with the design because you don’t need to start from scratch where you have to keep in mind the structure of files and many other things.

Let’s talk about a few Frameworks to create Responsive Web Design:

#1. Twitter Bootstrap

Bootstrap is one of the most popular frameworks in the web design industry. Earlier when I was not aware much about the web design, I heard about Bootstrap though I never dug deeper into it but later as I tried getting some knowledge in this particular field, I have come to know about it more.

This Framework has almost everything which you need to design a mobile responsive website. It has 13 custom JQuery plugins, a bootstrap customizer, and 12 –grid responsive layouts.

Bootstrap is open source and developed by Twitter. It is very well documented too. If you want to read more about Twitter bootstrap as how it was built then read this article by clicking here.

#2. Foundation:

It is another responsive web design framework which is developed by Zurb. It is supposed to be the most advanced HTML5 front-end responsive framework of the world. It has many significant features including rapid-prototyping capabilities.

#3. Skeleton

The Skeleton is the next responsive web design framework in the list. It is very clean and simple as compared to Foundation and Bootstrap. It is a CSS boilerplate for creating HTML5 websites.

It has standard media queries for device-specific CSS, a PSD template for mock up, a responsive layout grid, and many more features.

Some perfectly bootstrapped templates

For your ease, I would like to share few of perfect bootstrapped templates which are listed below:

#1. Helite [link]

Helite - Responsive Web Design Template

#2. Victorious [link]

victorious - Responsive Web Design Template

#3. Zerif Lite [Link]

zerif-lite - Responsive Web Design Template

#4. Flip Resume – Book Style Resume Theme [Link]

flip resume - Responsive Web Design Template

#5. Resume Plus [Link]

resumeplus - Responsive Web Design Template

These are few of nice bootstrap themes from my choice. Now if you want to find more then you can simply visit and browse the gallery of professional looking themes.


Having a mobile-friendly websites is now necessary from both Google search engine point of view and users’ point of view as well. As mentioned in the article, there are many responsive web design frameworks are available which make you design mobile friendly websites quickly.

If you don’t feel like working on the design part then you can buy templates from marketplaces like Themeforest and Superbootstrap [our marketplace.]

Over to you

What do you think about responsive design? Are you using a responsive design for your website already? Share your views and feedback via comments.

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Atish Ranjan

Atish Ranjan is a blogger, SEO, writer, and an Internet Marketer. He is one of the persons behind the blog where he shares his knowledge and expertise.

  • Erik Emanuelli

    Hi Atish,
    great post!
    Having a mobile responsive theme is definitely important nowadays.
    Most of all, after “Mobilegeddon” update of Google.
    We want to enhance the user experience of our visitors, also the ones coming from smartphones and tablets.
    Thanks for sharing!

    • Atish Ranjan

      Thanks for coming by Erik,

      Responsive web design is the new way of web designing. If you are still having a website which is not mobile responsive, you are missing so much of business.

      Glad you stopped by.

  • Swadhin Agrawal

    Hi Atish bro,
    Nailed it here. If a site wants to stay in business he must go mobile responsive. I liked the resume plus theme :) Its elegant :)

    • Atish Ranjan

      Indeed! Responsive design is required for all kind of websites. Thanks for coming by!

  • Donna Merrill

    Hi Atish,

    A responsive web design is imperative! When we think of how many people are using their mobile devices as opposed to computers these days it is a must. I did have mine changed back before Google announced all this.

    My managed hosted web designer has foreseen it coming. I am so grateful I didn’t have to scramble to get this done. It was all in place.

    Thanks for all you have listed here. I’m sure others need this information if they are not mobile responsive and I will share!


    • Atish Ranjan

      Hi Donna,

      Thanks for reaching out here and reading my post. I am glad you find it useful. I know that you have made your blog’s design responsive ages ago that is great. We all need to be proactive like you :-)

      Keep visiting!

  • Nirmala Santhakumar

    This time you’ve contributed a nice post on different topic (other than blogging & writing) Atish, it is really good.

    Having a mobile responsive theme is very important to drive organic traffic and you’ve well explained all the basic stuff.

    I unaware of frameworks to make responsive web design and I’ve learned about them through this post.

    Yes, my blog theme is responsive, thanks for sharing some impressive themes for us.

    Good to see you here, keep writing and have a great day!

    • Atish Ranjan

      Thanks for coming by Nirmala. Yes, I am diversifying my writing skills by writing on different topics.

      Glad that you have a responsive theme already.

  • Shivkumar

    Worth post indeed!

    Without responsive theme no one can think to survive in daily upgrading environment of theme on web. Now a days most of the traffic source is from mobile users. So, having mobile friendly sites is one of the important point to be noted which you have mentioned.

    Zerif lite, I like this theme’s design and performance.

    Can you give your time to review my site which is using responsive theme still I am getting mobile related issue in google webmaster that it is not compatible with mobile device. I don’t know why?

    I would be thankful to you for you help!

    Thanks for sharing this informative article.

    >SK Lohar

    • Atish Ranjan

      Thanks for coming by Shiv!

      What kind of issues you are getting. I have used the Google’s tool and it shows your blog is mobile friendly. There are no issues.

      • Shivkumar

        Okay thanks!

        Errors are ‘Touch elements too close’ and ‘Content not sized to viewport’.

        Hope this won’t have any affect on site.

        >SK Lohar

        • Atish Ranjan

          Hope its just a suggestion! But you may contact some experts for the same.

        • superbootstrap

          This affects when your blog is opened on small devices with low resolution, User has to pinch and zoom before he can click some link. Try to hide some unnecessary things on smaller viewport.

          • Shivkumar

            Okay, Thanks.

            Btw how can I hide such things on smaller viewport. Is there any simpler method or else I have to dig in code to achieve same.

            >SK Lohar

          • superbootstrap

            You can use classes like hidden-*, now replace * with xs, sm, md, lg.
            Similarly bootstrap also allows you to show things on specific views, for that you have to use, visible-*

          • Shivkumar

            Thank you! For instant help on this topic :)

            >SK Lohar